Allure of the Seas Drink Package Prices — What the Deluxe Actually Runs

Allure of the Seas was one of the ships that started the mega-ship era. She launched in 2010 as the second Oasis-class vessel, has since had a top-to-bottom amplification — new venues, refreshed neighborhoods — and now sails 7-night Caribbean loops out of Fort Lauderdale. She's older than Royal Caribbean's headline Icon-class ships, but the amplification put her in a different league from most of the fleet.

Her package prices are well-established, and we've tracked Allure's Cruise Planner every day since early 2026, across sailings booking into 2027. That daily history is what a single quote can't give you: not just what the Deluxe Beverage Package costs, but where today's price sits in its range, and which day of the week it tends to drop.

This guide covers the Deluxe package, the cheaper non-alcoholic options, what's included, the break-even math, and how Allure stacks up against the newer ships.

What Allure's Deluxe Has Cost

Allure's Deluxe package holds a $63 floor and typically runs $85 — a few dollars above the newer Icon-class ships.

The Deluxe Beverage Package is Royal Caribbean's all-inclusive tier — unlimited cocktails, beer, wine by the glass, and spirits up to $14 apiece, plus specialty coffee, soda, and bottled water. It's the pre-buy most cruisers weigh hardest.

The list price is a number nobody pays. Allure's Deluxe carries a sticker around $117, but across everything we've tracked it typically sits at $85 and rarely climbs past the mid-$90s. The "% off" banner is always showing a discount, which is exactly why it tells you so little.

One thing worth flagging: Allure runs a touch pricier than Icon and Star, which typically sit at $80. It's not a big gap — about $35 more per person over a week — but it's a reminder that "older ship" doesn't automatically mean "cheaper package." The floor, though, is the same $63, so a well-timed buy erases the difference.

The Best Day to Buy

Royal Caribbean reprices these packages mostly midweek — and the cuts tend to land Thursday and Friday.

Watching Allure day by day surfaces a rhythm most advice misses: the price tends to firm up around Wednesday, while Thursday and Friday are when it gets cut — Thursday most often, Friday deepest. The start of the week and weekends barely reprice at all. It echoes the pattern across Royal Caribbean's fleet, where prices soften toward the end of the week.

The practical read: don't buy on impulse midweek, when Allure's price is more likely climbing than falling. If you're watching for a dip, the end of the week is where the cuts have landed. It's not a guarantee for any single week — the $63 floor doesn't show up every time — but the direction is consistent enough that a few days of patience has a real shot at beating a midweek price.

What the Deluxe Covers — and the 18% Gratuity

The Deluxe covers any drink up to $14, plus a 40% discount on bottles of wine — and Royal Caribbean adds an 18% gratuity on top, on both the package and à la carte drinks.

The Deluxe Beverage Package covers essentially everything you'd order at a bar, as long as the menu price is $14 or under: cocktails, beer, wine by the glass, spirits, specialty coffee, bottled water, soda, and fresh juice. It also includes a 40% discount on bottles of wine priced up to $100.

Two things the sticker price doesn't show:

• The $14 cap. Drinks above $14 aren't free — you pay the difference, not the whole price, but the "unlimited" label has an edge to it.
• The 18% gratuity — added on top. Royal Caribbean adds an 18% gratuity to the package price at checkout, so a typical $85/night Deluxe really runs about $100. The same 18% is added to à la carte drinks (a $14 cocktail is really $16.52), so it washes out of the package-vs-à-la-carte math — but budget about 18% above whatever sticker price you see.

There's also a rule worth knowing: every adult (21+) in the same stateroom has to buy the package if one of them does, and you can't share it — each drink is tied to your SeaPass card.